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There are people who have a natural gift for rainmaking. The rest of us have to work at it. The good news is that you can learn the skills that will help you retain your clients and generate more business. For any professional service provider, the ability to bring in business is crucial. The focus on "biz dev" is particularly important in law firms. In the face of increasing competition and the pressure to be more productive, a greater percentage of attorneys in every firm must be focused on business development. The biggest issue for my coaching clients is how to balance billable hour demands with nonbillable, but essential, business development activities. It is a significant issue and it requires changes in both attitudes and work habits to be successful at both. Professional service providers also need to understand basic marketing strategies and tactics that can support their business development efforts. One-on-one business development coaching is available to associates and partners at any stage of their careers. A typical program runs for six months and includes a personality assessment, evaluation of your current network and marketing strengths, and assistance with skills development. Together, we develop the marketing messages that will differentiate you in the marketplace. During the six-month program, you will also create a personal marketing plan that includes measurable goals, specific actions to be taken, and deadlines. Each program is unique, depending on your current situation and your goals. For more information, please call Martha Sullivan at 415.472.7126. |
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