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Most law firms are concerned with the high rate of turn-over among associates. Some firms estimate that the cost of losing a third- or fourth-year associate can range from $125,000 to more than $300,000. The financial cost is just one of the issues surrounding associate retention. Turn-over can also impact your firm's recruiting efforts. The demands of the billable hour make it difficult to find time for training and professional development. In virtually every law firm, the senior attorneys can't take the time to provide the training and mentoring that associates need. It is often the crucial non-legal skills that mentors can provide that have a significant impact on an associate's future success. Our associate training workshops are designed to provide the basic business development skills and habits that associates will need throughout their careers. In a small group setting, associates have peer group support as they learn internal and external marketing skills, networking and communication skills. Each associate is expected to complete a personal marketing plan, as well as assignments and reading. For more information about associate workshop trainings, please call Martha Sullivan at 415.472.7126. |
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